Case studies

Four companies, four different problems

Where each company started, what was done, how it ended. The numbers are the ones agreed with the companies themselves. Antonio Di Bacco, innovation consultant, runs scoped projects like these in English or Italian.

Strategic method

Choosing the right communication partner, with a method

Italian branch of a US multinational - Automotive

Starting point

The Italian branch of a multinational manufacturer had to choose a new communication partner, with no process for comparing suppliers.

What was done

Needs analysis, tender, supplier shortlist, interviews, and a final choice documented against criteria shared with the buyer.

Results

Selection closed in about 10 weeks against the usual 4 to 6 months, 60 to 80 internal hours saved, and a method the buyer can reuse for the next tenders.

"
A simple and productive collaboration: thanks to Antonio's expertise and structured approach we felt in good hands at every step.
Commodity BuyerMultinational manufacturer, automotive sector
Sustainability

A first sustainability report, inside a European project

Leaderform - Print and direct marketing, Soave (Verona)

Starting point

ESG requests arriving from banks, customers and suppliers, each answered from scratch, and no sustainability report yet.

What was done

Within the European project GreenSME, a first sustainability report and a set of ESG data sheets built to answer banks, customers, suppliers and funding calls with the same numbers.

Results

Report and ESG sheets delivered in a few weeks, requests now answered in minutes, and access to a funded European call.

"
An effective collaboration, thanks to a simple, shared method. It produced concrete results: the assessment of energy savings after the project, and our first sustainability report.
Massimiliano VarrialeChief Digital Officer, Leaderform
Strategic and operational marketing

Coordinated communication and a funnel with clear processes

Stratevo - Grant consultancy, Turin

Starting point

A growing consultancy in public funding, with nobody in house for strategic and operational marketing.

What was done

Strategic analysis of the target market, brand assets to manage external communication, one set of channels and working tools instead of many, and a marketing funnel designed with defined processes.

Results

Communication channels running for both brand and lead-generation campaigns, with the first leads arriving within days.

"
Antonio is a serious, highly competent professional. Tireless and proactive. He never settles for the bare minimum: he keeps bringing new ideas and pins down the company's problems with clarity, which is what a small, growing business like ours needs.
Roberto CaminitiSole Director, Stratevo
Digitalisation + AI

From marketing and sales by instinct to a process with a dashboard

Logidata - E-commerce, Milan

Starting point

Marketing and sales ran on instinct, with no shared model of how and when to contact customers.

What was done

Analysis of the business model, then a redesign of CRM, email and sales tools, with a dashboard to follow the results.

Results

About 10 hours a week recovered, lead response time down from days to hours, communication now a daily routine with the same people.

"
We worked well but without a plan, with the feeling that we were leaving potential on the table. Today we have a better internal organisation, clearer goals and renewed communication on every channel.
A.F.Sales Manager, Logidata
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